A lead gen agency focuses on helping businesses find and engage potential customers through targeted marketing strategies. By using channels like paid ads, social media, SEO, and email campaigns, these agencies identify prospects who are more likely to convert into paying clients. They handle the entire process—from attracting leads to qualifying them—so businesses can focus on closing deals rather than chasing cold prospects. With the right lead gen agency, companies can save time, increase efficiency, and see a stronger return on their marketing investment.